Communication: How to influence and persuade
An expectation of engineers is that they can negotiate with stakeholders to coordinate efforts. But how can you convince people with diverse goals and backgrounds to secure willing collaboration and achieve a great outcome? In this course we will consider ethical and practical ways that will improve your ability to influence stakeholders’ perceptions and to persuade them to take goal-directed initiatives.
Description
Influence and persuasion are not innate talents that some engineers have and others don’t – they are both related skills that people can learn and practice with the help of interpersonal communication strategies. Course participants will be introduced to these strategies and other practical techniques to improve their ability to ethically influence and persuade the expectations and perceptions of stakeholders, including clients, co-workers and suppliers.
Through discussion and scenarios, course participants will also examine social psychologist Robert B. Cialdini’s six universal principles of persuasion, and how to apply these back at work. To support application of these key principles that can have a positive impact, participants will evaluate how certain courses of action might likely be received, and their impact on securing willing collaboration from stakeholders.
Learning outcomes
By the end of this course, participants will be able to:
- explain the ethical conduct obligations of engineers when influencing or persuading in a professional setting
- explain the six core principles of persuasion and how to apply them in a work setting
- apply goal-oriented communication strategies to increase success in influencing and communicating
- prepare for an interaction where they hope to influence or persuade to increase their likelihood of success
Intended audience
Engineering professionals who wish to practice effective communication skills and maintain productive stakeholder relationships.
Format
Communication: How to influence and persuade is a three-hour course, facilitated online. Concepts and theories will be introduced and explained, then applied through scenarios and discussion. Real-time interactions such as polls and Q&As will allow you to connect and ask questions throughout the course.
Presenter information
A Senior Learning Partner at Engineering New Zealand, Gabrielle Duggan’s focus is creating high quality, relevant, and engaging learning solutions that help engineering professionals build their capabilities to effect positive impacts on themselves, their teams, and their communities. Gabrielle has worked in people capability development for over 15 years across both public and private sector, specializing in supporting technical experts to thrive in their roles with a focus on how interpersonal dynamics impact career success. They have developed and delivered nationally recognized scenario-based leadership training, and draw on that expertise for this course.