Business Planning for Engineers
Progressing ideas or intentions into viable business opportunities is important to stay in the game. This webinar will give practical tips on how to assess and commercialise a business idea/product/service and crossing the marketing chasm to find out how to characterise an idea, validate its market and determine your ability to deliver against competitive forces.
Description
Intentions are great, but only actions will make your business a success. How do you get a great idea from mind to market?
There is a need for professionals to be aware of how their ideas or wishes, whether technical or commercial, could be turned into a profitable commercial reality. This webinar covers the essentials needed to successfully evaluate potential opportunities and turn your ideas into viable business propositions in a practical way that is also easily remembered.
Participants will gain an awareness and understanding of the commercial realities involved in assessing and commercialising potentially valuable business ideas.
Learning outcomes
You will become aware of and gain understanding of the following:
- The processes and risks of commercialising new ideas emanating from your work, new contacts, or ideas
- Assessing an idea
- The commercial success potential and positioning of an idea
- The market and financial viability of a new concept
- How to gain a competitive advantage by using your experience, knowledge and business capabilities to deliver the new idea to clients
Intended audience
Anyone who has an idea for a product or service and who wishes to commercialise it or extract some commercial value from it.
This also includes anyone who has an internal business idea and wishes to turn it into reality by expanding a service or product offering in an existing client environment.
Presenter information
Piet has a passion for developing engineers into capable professional leaders that can deal with their technical, as well as their business tasks, with equal capability.
Piet retired in 2019 as the Director of the Engineering Management Programme at the University of Canterbury and is now self employed as a consultant and educator. An accomplished “pracademic”, He has 43 years of experience in the aerospace, military, marine engineering, venture capital, commercialisation and consulting industries to offer. He also has hands-on experience of commercialising ideas from roles as director of technology commercialisation for an Australian university, as well as involvement in the New Zealand start-up and angel investment environment.
Piet is influential in developing best practice methods for the effective execution of engineering activities. He is highly regarded in New Zealand and internationally as a practitioner with a sound track record of achievement for using a practical, but rigorous, approach.
Piet has presented numerous short courses for local and international organisations including consulting firms, contractors, technology companies, district and city councils, electricity, infrastructure organisations and government departments.