Business Strategy for Engineers

Presenting an overview of a practical and workable way of formulating a strategy for your business or venture that will actually work by going beyond a “tick a box” approach.

Description

This course will peel away the bad practice, myths and misconceptions that have developed about strategy in business – advice to formulate actionable strategy, gain an edge and win at your game.

Strategy has developed a bad rap as mostly being an empty rain-dance producing no real outcomes.  However, good strategy will provide an actionable game plan that will give your business a winning edge. But to do that, one needs an understanding of what strategy really is and also what it is not. This course presents an overview of how a workable strategy is formulated.  

Learning Outcomes

Delegates who attend the course will receive:

  • an understanding of how strategy is used to gain competitive advantage or to survive.

  • the essential components of strategy and its formulation as a falsifiable hypothesis.

  • insights into how a working strategy is formulated in terms of executable actions or projects.

  • conceptual tools that will help them formulate workable strategies.

 

Course Format

Learning will be reinforced through attendees will be given the opportunity to critically evaluate strategic management plans or strategies from their own work environment against best practice norms.

Target Audience

Directors, partners, new engineering managers, mid- to senior level managers, business owners, anyone contemplating starting up their own business, anyone joining a board of directors or who is already a director.

Applicable to all branches of engineering.

Presenter Information 

Piet Beukman retired in 2019 as the Director of the Engineering Management Programme at the University of Canterbury and is now self-employed as a coach, mentor, consultant and educator.  An accomplished “pracademic”,  he has over 40 years of experience in the aerospace, military, marine engineering, venture capital, commercialisation and consulting industries to offer. He also has hands-on experience of managing complex engineering projects as well as specifically business strategy in start-up, small as well as public organisations.

Piet has presented numerous webinars and short courses for local and international organisations including consulting firms, contractors, technology companies, district and city councils, electricity, infrastructure organisations and government departments.